Facebook is the biggest social network on the planet, with more than 2,33 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand. But the flip side of this, of course, is also, how do you still stand out among all the postings?
Every Facebook post competes with whatever else is in someone’s feed. And it only takes less than 3 seconds for their eyes to choose what to settle on. So there must be something about your posting that makes people stop scrolling and engage with you. To optimize this higher attention value, you can follow some practical and proven rules. In this Facebook manual we will use an example of one of our own postings.
Remember that the ultimate goal of a Facebook post is to provide value to your audience, foster engagement, and achieve your desired objectives, whether it’s driving traffic to your website, generating leads, or building brand awareness.
A Facebook post without creative is like a store without a window display. Nothing has more power to stop people in their tracks (or stop their thumbs from scrolling) like a good visual. Whether it is a photo, a banner, a video, or a live broadcast, make sure your visual is eye-catching and attention-worthy.
Video posts see even higher engagement than photo posts. Like photography, videography can be simple and inexpensive using your mobile phone. Facebook Live videos see the highest engagement of all. Keep in mind that vertical video gives your watchers the best experience on mobile devices. And don’t use them with every posting. Keep it mixed.
The specific requirements for a good title may vary depending on the nature of your content, target audience and the overall objective of your Facebook post. But a good title for a post is one that effectively captures the attention of the audience and entices them to engage with the content. A standard rule is: Keep your writing always simple, clear and to the point. Many social media marketers also use only capitals in the title to increase the attention value.
Proven tactics to start with a strong and attention-grabbing title can be:
Post-Engaging-Oriented: This type of title should encourage the audience to respond on your post, such as liking, commenting, or sharing the post. Asking questions can help stimulate engagement.
The Call-To-Action (CTA) is a crucial component of any sales or marketing message on Facebook. It prompts the reader to take a specific action, such as making a purchase, signing up for a newsletter, or contacting your business. Use action-oriented verbs like: “Buy now,” “Sign up,” or “Call us” “. Or encourage immediate action by using phrases like “Limited time offer,” “Only available until [date] to prompt the reader to take action.
Yes-Ablers: Formulating questions in a way that prompts the reader to respond with a “yes” can be beneficial for sales. This technique is commonly known as a “positive affirmation” question. The purpose of such questions is to generate agreement or acknowledgement from the reader, which can create a positive mindset and increase the likelihood of them being receptive to the rest of your message. See our example where we target website owners with slow speed: “Are you tired of dealing with your slow website speed that disrupt your productivity?” Nobody of this target audience will say no.
Like choosing a title, the same is more or less true with text: The specific text requirements may vary depending on the nature of your content, target audience and the overall objective of your Facebook post. For example: If the creative already tells the story, it makes sense that the text can be minimized. While scientific stories often require more text. But no matter how long, keep in mind that the first thing the scrolling audience sees, is your title and a few lines (and your visual): It’s here you only have the chance to captivate the reader’s interest. Here are some key elements of a good Facebook text:
Clean and organized: A good readability rule for long blocks of text is: Break your text into smaller paragraphs or bullet points to enhance readability. Use subheadings or bolded text to highlight key points or important information. A paragraph reads best if it consists of 6 sentences max, with each sentence a max of 20 words. Keep it clean and organized.
Tone and Voice: Maintain a consistent tone throughout your text that resonates with your brand and audience. Whether it’s casual, professional, friendly, or authoritative, the tone should reflect your brand’s personality and values.
The Humor Factor: Jokes, funny one-liners, humor can be a powerful tool to engage your audience on Facebook and add a touch of personality to your posts. Incorporating humor can help you stand out, create a positive association with your brand, and make your content more memorable. However, using humor effectively requires careful consideration and a good understanding of your target audience.
Valuable and Relevant Content: Offer content that is informative, useful, or entertaining to your target audience. Provide insights, tips, or solutions to a problem. Ensure that the content aligns with the interests and needs of your followers.
Contact Details: Closing the post with your contact details has everything to do with “mood flow.” After reading your post, people are (hopefully) brought in a certain mood and want to act on what they have read: call you, email you, visit your website. It is therefore more convenient to put this in the post, rather than having them scroll back to your about section and thus disrupting the “thrill moment.”
We hope that this post will inspire your creativity and fantasy to be more successful with Facebook. Whatever strategy you choose, always consider first what you want to achieve with your post. It’s all waste of time as long as you don’t provide value to your audience or foster engagement. Whether it’s driving traffic to your website, generating leads, or building brand awareness.
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