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How to boost your post

Many companies that open a Facebook page start posting enthusiastically, invite their own Facebook friends, and then stop after 1 or 2 months because there is no increase of likes, followers, or any sign that sales went up. Even lot of companies that have maintained a page for years do not escape an uneasy feeling that it is all pretty much pointless and whether it has any results. Sounds familiar? Keep on reading.

Determine your quality

Like Google’s secret algorithms to give a website a quality factor to rank it high or low in search results, Facebook uses its so-called “Edgerank” for your page or posting.

The principle of these factors are more or less similar to a library. People search for a book in a certain category and the more people discuss, rate, like, recommend a book after reading it, the more other people will buy and read it (your page).

So, does your book (page) contain quality (see: how to write the perfect posting) and it is in line with the expectations (search intent) of the library visitor, it sends a positive ping back to the Facebook bots and therefore you will be rewarded in a higher ranking in the search results and to get promoted to others.

How to make a perfect post on Facebook

Do's and dont's on your Facebook page

Next to some simple actions to optimize a Facebook post, the page itself also has some basic rules to follow. Alongside these are some free tips and tricks to boost your likes, followers. Or at least to start a snowball effect to get it out of the static mode where nothing seems to happen. 

1 - The Human Factor

Many companies use their Facebook page with main factor just to sell products or services only, the so called sales pitch page. This while Facebook – as a social medium – uses totally different ranking factors: Teach, entertain, inform or inspire. They give priority to posts where audience engage with content that will make them smile, make them think or improve their lives in some way. There is nothing wrong to use Facebook to find customers for your products, but if you approach Facebook with the sole mindset of selling you will end up wasting time, they will never attend or suggest your page to others. Facebook is first and foremost a social network, not a billboard. Diversifying the content of your postings is key. Although the experts are divided: At least don’t let more than 50% of your posts contain a sales pitch.

2 - Post Mix

Finding a good balance between sales-oriented content and diversified content is key to engaging your audience on Facebook. But how can I give my products a human factor if that’s the key to success? For some really a challenge, but frankly, you don’t have to be a social media marketing (SMM) expert as long as you keep it relevant. Here are some content ideas to diversify your posts alongside sales-focused content:

  1. Educational Content: Share informative and educational content related to your industry or niche. This can include tips, tutorials, guides, or how-to articles that provide value to your audience. Educating your followers positions you as a trusted authority and builds credibility.

  2. Entertaining Content: Incorporate humor, funny anecdotes, or lighthearted posts that entertain your audience. This can include memes, jokes, or relatable stories. Entertainment helps create a positive and enjoyable experience for your followers.

  3. Behind-the-Scenes: Offer a glimpse into the inner workings of your business. Share behind-the-scenes photos or videos that give your audience an exclusive look into your processes, team, or events. This helps humanize your brand and fosters a sense of connection.

  4. User-Generated Content: Encourage your followers to share their experiences, testimonials, or creative content related to your brand. Repost or share user-generated content (with permission) to showcase your community and engage with your audience. It also demonstrates appreciation for your customers.

  5. Inspirational or Motivational Content: Share quotes, stories, or motivational messages that resonate with your audience. Inspirational content can uplift, inspire, and create an emotional connection with your followers.

  6. Industry News and Insights: Stay up to date with the latest trends, news, and developments in your industry. Share relevant articles, reports, or insights that provide valuable information to your audience. This positions you as a knowledgeable resource and keeps your followers informed.

  7. Polls and Surveys: Engage your audience by conducting polls or surveys on topics related to your industry or products. This not only encourages interaction but also provides you with valuable insights and feedback.

  8. Contests and Giveaways: Run contests, giveaways, or competitions to incentivize engagement and reward your followers. This generates excitement and encourages participation, helping to expand your reach and build brand loyalty.

  9. Seasonal or Holiday-Themed Content: Tailor your content to align with seasonal events, holidays, or special occasions. This can include themed posts, promotions, festive greetings, jubilees, memorial days, even a funeral. It shows that you are aware of current events and adds a touch of timely relevance.

3 - Post Sharing

When it comes to sharing posts on social media platforms, the effect can vary depending on various factors, including the content being shared, the target audience, and the engagement it receives. Sharing and where to share is easy: Every post has a Share-button at the bottom-right side where you can share in a group, pages, messenger, and so on. Here are some potential effects of sharing posts on Facebook:

  1. Increased Reach: Sharing a post can increase its visibility as it reaches a wider audience beyond the original post’s author or Page. When you share a post, it appears on your own timeline, in the News Feed of your friends or followers, or within specific Groups you’re a part of. This can help amplify the reach of the post and expose it to more people.

  2. Engagement and Interaction: Shared posts can generate engagement in the form of likes, comments, and shares. By sharing content that resonates with your audience, you can encourage discussions, gather feedback, or spark conversations around the post. Increased engagement can contribute to building a sense of community and fostering connections.

  3. Brand Exposure: Sharing posts related to your brand, products, or services can enhance your brand’s visibility and exposure. By sharing valuable or interesting content, you establish your brand as a source of relevant information and engage with your audience on a deeper level. This can contribute to brand awareness and recognition.

  4. Information Sharing: Sharing posts allows you to disseminate information, news, updates, or valuable content to your network or specific groups. By sharing informative or educational posts, you can contribute to knowledge sharing and keep your audience informed about topics of interest.

  5. Networking and Relationship Building: Sharing posts can help you connect with others who have similar interests or engage in meaningful conversations. It provides an opportunity to build relationships, connect with like-minded individuals, or discover new connections within your social network.

  6. Virality Potential: When a post is shared repeatedly and widely, it has the potential to go viral, reaching an exponentially larger audience. While the virality of a post is unpredictable and depends on various factors, sharing interesting or compelling content can increase the chances of it gaining traction and being shared further.

It’s important to note that the effects of sharing posts can vary, and not every shared post will have a significant impact. The success of a shared post depends on factors such as content quality, relevance to the audience, timing, and engagement strategies employed. Understanding your audience and sharing content that resonates with them can help maximize the desired effects of shared posts on Facebook.

When people share your content, that’s a hint to Facebook that this is the good stuff. So encouraging your team, family or friends to share your posts with their own network doesn’t just get you in front of their followers: it helps boost you in the newsfeed for everyone.

2 - Post frequency & Timing

The ideal frequency and timing of Facebook posts can vary depending on several factors, including your target audience, industry, and the nature of your content. Here are some general guidelines to consider:

  1. Frequency: It’s recommended to post consistently but avoid overwhelming your audience with excessive content. Posting too frequently can lead to decreased engagement or even unfollows. Aim for a balance that keeps your brand visible without being intrusive. Start with a few posts per week and monitor the response. You can adjust the frequency based on audience engagement and feedback.
  2. Quality over Quantity: Focus on creating high-quality, valuable content rather than solely prioritizing frequency. Ensure that each post adds value or engages your audience in some way. Posting less frequently but with quality content can yield better results than posting frequently with mediocre content.
  3. Testing and Analytics: Regularly monitor the performance of your posts using Facebook Insights or other analytics tools. Analyze metrics such as reach, engagement, and click-through rates to understand the impact of your posts. This data will help you identify the optimal frequency for your specific audience.
  4. Time of Day: Consider the time of day when scheduling your posts. Research suggests that there are generally peak times when users are more active on Facebook. However, these peak times can vary depending on your target audience. Experiment with posting at different times throughout the day and use analytics to determine when your audience is most active and engaged.
  5. Audience Insights: Utilize the audience insights available on Facebook to understand the demographic and behavioral patterns of your followers. This data can help you determine the best timing for your posts based on when your audience is most likely to be online and active.
  6. Consider Time Zones: If your target audience is spread across different time zones, consider scheduling your posts to reach a broader range of users. Experiment with posting at different times to accommodate various time zones and engage with a larger audience.
  7. Engagement Patterns: Pay attention to the engagement patterns of your audience. Note the days or times when your posts receive the most likes, comments, or shares. Adjust your posting schedule to align with these peak engagement periods to maximize reach and interaction.
  8. Evergreen Content: Incorporate evergreen content into your posting strategy. Evergreen content refers to posts that remain relevant and valuable over time. By including evergreen content, you can repurpose or repost it periodically to maintain engagement, even if you’re not actively creating new content.

 

Remember, while these guidelines can provide a starting point, it’s important to continually monitor and adapt your posting frequency and timing based on the behavior and preferences of your specific audience. Regularly assess the performance of your posts, experiment with different strategies, and use analytics to make data-driven decisions for optimal engagement and reach on Facebook.

3 - Rules of engagement

As a social media platform, Facebook likes interactions (communication between Facebook users). But also here there are simple do’s and don’ts.

  1. Always engage: Make sure you respond to comments, questions, and concerns, or if someone sends you a like for your page. Even if they are negative, it’s important that you show Facebook and your followers that you’re listening and that you care. It’s lifting your post or page up too.
  2. Response time: In general, the faster you respond, the better for your ranking. Not responding at all is actually worse for your ranking. 
  3. Engage yourself: Although it is too time-consuming for many businesses, it often pays to leave your own comments on other people’s postings or pages. This way, attention can be drawn to your own page. 
  4. Avoid engagement bait: When you’re hoping for likes and shares, it might be tempting to ask directly for likes and shares. Don’t do it! Facebook considers this engagement bait and will penalize you by downranking your posts in the Facebook algorithm. It’s fine to ask a genuine question, or ask your followers for their opinion or feedback. You cross the line when you ask for reactions that doesn’t indicate any real thought or consideration. So, react baiting in your post as “Don’t forget to like us”, or “Share this page”, are not helping you at all. On the contrary, it even works against you.
  5. The importance of engagement in numbers:
  • 71% of consumers who experience positive social customer care are likely to recommend the brand to others, compared with just 19% of customers who do not get a response.
  • Today’s tech-savvy consumers want their online questions to be addressed promptly; 42% expect a response within one hour. 
  • 33% of users even prefer to contact brands using social media rather than the telephone. 
  • 83% of respondents in a recent survey said they liked—or even loved—when a company responded to them on social.

 

Facebook is a communication channel just like email and the phone. If someone takes the time to comment on one of your posts, make sure to reply. No one likes being ignored and fans who engage with your posts want you to engage in return. Sometimes a simple comment back is all that’s needed. Sometimes more action is required. 

3 - Hashtags

A hashtag is a word or phrase preceded by the “#” symbol. Words are typically combined without spaces or punctuation marks between them. When words are joined together in a hashtag, it ensures that the entire phrase is recognized and grouped together in search results. It is common to use capital letters at the beginning of each word to improve readability, especially for longer hashtags (this is also known as camel-casing). For example: If you use #TravelAgencyGambia as a hashtag in a post, and someone searches on Facebook with a phrase “Travel Agency Gambia,” your post should show up in his search results.

It makes sense that hashtags can be powerful. You can use them to reach new customers who would never have found you otherwise. Moreover, it is often already a warm market. After all, the Facebook user is already looking by himself for something specific and that you have to offer. That makes it extra important that A: Hashtags should meet the expectations (search intent of the user) and B: That your photo and post title should be interesting enough that the user will click on your post in the list of his search results.

The use of (popular) hashtags to get clicks but have nothing to do with your posting in terms of content will be flagged as raising false or misleading expectations. Facebook aim to deliver relevant content to users. If your post receives low engagement or negative feedback due to false hashtags, the platform’s algorithm may perceive it as less valuable, less relevant, or even give you a penalty in the worst case scenario.

One or two well-chosen hashtags relevant to your post can suffice. Excessive use of hashtags on Facebook may appear spammy and could distract from the overall message.

3 - Meten is weten

Obviously, good strategy is time-consuming. This raises the question of whether it’s all worth it, especially for SME’s. The entrepreneur himself often has no time or knowledge. And outsourcing to an SMM expert is often quite pricey. That’s a shame, because those who use social media properly can significantly increase their sales. A good tip for small business owners is to ask family members or friends if they can help.

Insights gebruiken, post schema maken. tekst en onderwerp (invalshoek uiyschrijven)

whatna je post niet denken dat je klaar bet, geldt nog de belangrijkste vraag: Is it worth it? (Facebook)

Facebook pages fail because posts focus on products instead of people.

  • There’s often a complete disconnect from the human side. Content that demonstrates whypeople choose you seems to be non-existent on many Facebook pages.
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Therefore, your social media pages and postings with a healthy amount of social signals, works the same to the way a relevant, quality backlink to your site from another site lift your website ranking up. Visa versa, if your Facebook page doesn’t meet their Edgerank algorithms, it will have a negative impact on the website SEO (Google search results) and therefore your sales.

A higer ranking in the search results is relevant

Remember that the ultimate goal of a Facebook post is to provide value to your audience, foster engagement, and achieve your desired objectives, whether it’s driving traffic to your website, generating leads, or building brand awareness.

Facebook engagement is any action someone takes on your Facebook Page or one of your posts.

The most common examples are reactions (including comments and shares, but it can also include saves, viewing a video or clicking on a link.

Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one.

  1.  
  2. Happy new year wishes, Eid Mubarak, when someone passed awaySo, if 

    you only use Facebook solely to market products (and only start pumping more products into your page because your sales are disappointing) you are missing the point. Diversifying your content is key. Meaning that next to your sales, you have to teach, entertain, inform or inspire. Facebook will never attend or suggest your page to others as long as you keep hammering your products all the time. Although the experts are divided: At least don’t let more than 50% of your posts contain a sale pitch.

  3. intent, relevant intention of your page

 

  1. FREQUENCY

Max 5 x per dag, maar je moet natuurlijk wel iets te zeggen hebben, naast eiegn business ook brache nieuws of tips zo lang het maar met je biz heeft te maken. Mag ook een share zijn van een krant of zo etc. 1 of 2 x per week. Aangezien het ook tijd kost,

 

  1. IDEAL POSTING TIME

Timing is another important factor. When is your audience usually online?  research finds that the best time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.

DON’T be afraid to experiment with how often and when you post. Research suggests you should post once a day, with the optimum times being 1-4 p.m. on weekdays and 1-2 p.m. on weekends, but it all depends on the audience you’re trying to reach, so try different things to see what works best for you.

To find out the best times to post on Facebook, learn when your audience is active using Page Insights:

  • From your Facebook Page, click Insightsat the top of the screen
Read more Facebook tips and tricks

We hope that this post will inspire your creativity and fantasy to be more successful with Facebook. Whatever strategy you choose, always consider first what you want to achieve with your post. It’s all waste of time as long as you don’t provide value to your audience or foster engagement. Whether it’s driving traffic to your website, generating leads, or building brand awareness.

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Lot of businesses don’t take full advantage of a Facebook  company page, or even keep using their own personal profile page. Learn all the in and outs to start as a professional.

HOW TO MAKE A PERFECT POST

Lots of posts don’t give the desired effect. What went wrong? Read more about the basic rules you have to follow to be more successful on Facebook.